Will subscriptions ever surpass downloads? Skype Technologies founders Niklas Zennstrom and Janus Friis are banking on it. Their latest San Francisco, Calif.-based music startup called Rdio sells subscriptions that give access to more than five million songs for $5 to $10 a month, depending on the devices used. Friis told BusinessWeek that they are betting consumers will opt for cloud-based music services over storing music on various devices. Fris: “The whole download model is going away.”
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