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Posts Tagged ‘Google’

Targeted marketing based on internet data collection by the likes of Google and Facebook seems all so abstract and harmless if not downright convenient! Wait til they start reporting you to the authorities because the nastier habits you brag about to your friends on Facebook or the human weaknesses revealed in your “personal” gmails suddenly no longer conform to the proto-fascist governments that WILL come to power in the aftermath of economic disaster…

Read the following to learn more about Google’s perceptions on privacy…

WSJ Privacy Series Raises Questions on Google’s Power

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Okay so let me get this straight..

While one hand is desperately trying to get a grip on the consequences of Too Big To Fail Financial Institutions the other hand is busy pushing ahead with the wonderful, “efficient” (man people do LOVE that word) technology of Cloud Computing which essentially derives it’s power from the economies of scale made possible by storing information in a handful of ginormous data centres instead of proprietary hardrives and servers. The Data Industrial Complex (pretty much anything to do with computing which these days touches on EVERYTHING) is trying hard to convince us that very soon we will only need a mobile phone or access to a “dumb” terminal to deal with all our computing needs.

Granted most of us already have a good chunk of our lives up there in the sky(net) but we still keep copies on our computers at home. Will laptops and desktops completely be replaced by tablets and mobile phones? I don’t see why not. If they don’t disappear completely, clunky 20th Century computing hardware might just find a niche use for itself, very much like turntables post CDs and ipods. (more…)

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We call it “The Internet” or “The Web”. But don’t you think we need a name with a bit more weight behind it?

Douglas Adams got it right when he wrote in The Hitchhiker’s Guide to the Galaxy that “Earth is the Computer”. And he named it Deep Thought; which is pretty good but not nearly serious enough.

I don’t think even he could have imagined at the time how prescient his literary flight of fancy would turn out to be. The amount of data that is presently stored in the world’s computer servers is mind boggling and even unsettling when you consider that most, if not all, digital paths run through Google.

And like the human brain, only a small fraction of this data, and the myriad switches and servers that connect it, are being analysed and used in any meaningful way…so far!

The special report, “Data Data Everywhere” published in the February 2010 issue of The Economist makes for some interesting reading in this regard.

It all got me thinking that we need a better name for the Information Super Highway. After all it will continue to evolve and become more and central to how we live our lives. And what a better name to call it than Zoltar! (more…)

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